Friday, February 6, 2009

Why Zoos and Aquariums Matter

The Association of Zoos and Aquariums (AZA), Institute for Learning Innovation and the Monterey Bay Aquarium have collaborated to better understand the role that zoos and aquariums play as facilitators of free-choice learning. The study conducted sought to determine why visitors come to these institutions, what they already know when they come and what they learn while they are there. The study found that people's motivation to visit zoos and aquariums generally place them into one of the five following categories: explorer, professional/hobbyist, experience seeker, spiritual pilgrim or facilitator. Click here to see the results of the study. The information is applicable not only to zoos and aquariums, but also to nature centers, museums and parks!

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